"Oculus Rift will make all dreams come true."
— Verge Commentor
Maybe. It certainly looks like it's going to change the way we play video games. I don't actually have any contact with the folks at Oculus VR but I wanted to explore what branding for the Rift could look like.
The mark is inspired by the shift in reality the gamer undergoes as they step outside reality and into the Oculus Rift. The tone is energetic yet slightly more weighty than other game systems. It's clear that this device is going to be bigger than just gaming.