Boot Coffee

Identity

 

Willem Boot was first described to me as the Indiana Jones of Coffee. He travels the world working with coffee growers, exporters, roasters, and governments.

I had the pleasure of working with A Hundred Monkeys again on this project. The dashed lines above and below the logotype reference coffee berries growing on the branch as well as the global relationships essential to coffee production.

 

 

Credits
  • Kyle Tezak — Designer
  • Eli Altman — Project Manager