Logo, Visual Identity

Brightwork Health has created several platforms that provide assessment, education, and analytics to healthcare professionals. Their visual identity needed to be flexible but memorable and they wanted to avoid an overly conservative design approach often seen in the industry. The elements that make up the logo as well as simple shapes and lines are used to create complex illustrations, patterns, and graphics that reference the diversity of challenges Brightwork helps address.

Brightwork was named by my friends at A Hundred Monkeys.


  • Kyle Tezak — Designer